Chipotle Cup Stories

Chipotle is going to start featuring short (very short) stories and essays by authors like Toni Morrison, Jonathan Safran Foer and Malcolm Gladwell on their cups. The idea came to Foer when he realized how boring it was to eat a burrito by yourself. In an inspired moment he thought of a fantastic way to bring stories to a wide range of people that might not otherwise have access to or interest in these authors.

Read the full story here.